Big C Research – The Big Challenge? Reflections from Research into Eminent Creativity in the Light of the Investment Theory of Creativity

Abstract

In this article, based on personal experience, I present the challenges , associated with the study of eminent creativity (Big-C creativity) in the light of the investment theory of creativity (Sternberg & Lubart, 1991, 1996). I point out the difficulties and costs (obstacles specific to this area of research) that the researcher needs to take into consideration and I try to determine the potential profits (in the form of publications in leading journals) associated with the decision to explore this field. Reflections and impressions related to conducting a research project about eminent creativity are complement ed by statements from professional art critics, renowned Polish artists, excerpts from correspondence with prominent artists, their managers, and researchers of eminent creativity, and a comparison of publications devoted to potential and realized creativity in four leading creativity journals. Based on the analyses of this diverse information, studying eminent creativity would seem to be a risky investment, requiring specific research efforts while giving uncertain profits in the form of publication of the results.