Volume 5, 2017: Issue 1

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Title:

Social media sites privacy concerns: Empirical validation of an instrument

Author(s):

Alex Koohang, Middle Georgia State University, USA

Abstract:

This study attempts to empirically validate a social media sites privacy concerns instrument with six constructs (collection, secondary usage, errors, improper access, control, & awareness). Each construct includes three designated items/variables. Data were collected from 157 participants and analyzed using exploratory factor analysis. The results indicated that all six constructs of the instrument were reliable to measure social media sites privacy concerns of users. Recommendations for future research are provided.

Keywords:

Social media privacy concerns, collection, secondary usage, errors, improper access, control, awareness, exploratory factor analysis

DOI:

https://doi.org/10.36965/OJAKM.2017.5(1)14-26

Type:

Research paper

Journal:

The Online Journal of Applied Knowledge Management (OJAKM), ISSN: 2325-4688

Publisher:

International Institute for Applied Knowledge Management (IIAKM)

Accepted:

4 May 2017

Pages:

14-26