Research on Cultural Heritage Tourism Development Based on Tourist Perception: Taking Beijing Olympic Park of China as an Example

Jiong Hua Li; Rosalind Sia; Ying Bo Zhu

doi:10.4028/www.scientific.net/AMM.361-363.21

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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 361-363Research on Cultural Heritage Tourism Development...

Research on Cultural Heritage Tourism Development Based on Tourist Perception: Taking Beijing Olympic Park of China as an Example

Abstract:

Cultural heritage tourism is one of the most essential components in tourist industry while tourist perception is of considerable referential importance for the development of cultural heritage destination. As one of the touristic hot spots after Beijing Olympics games as well as a typical sports cultural heritage tourist attraction, Beijing Olympic Park has become a new tourism landmark and tourist destination in Beijing. Based on a tourism market questionnaire survey, this paper analyses the present situation and existing problems of the tourism development in Beijing Olympic Park from the tourists perspective. This paper also tests five research hypotheses and makes some suggestions on the tourism market, tourism branding, tourism activities, tourism support system etc. specifically for Beijing Olympic Park.

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Periodical:

Applied Mechanics and Materials (Volumes 361-363)

Pages:

21-26

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.361-363.21

Citation:

Cite this paper

Online since:

August 2013

Authors:

Jiong Hua Li, Rosalind Sia, Ying Bo Zhu

Keywords:

Beijing Olympic Park, Cultural Heritage Tourism, Tourism Market Demand, Tourist Perception, Tourists Behaviour

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