In an era where half of the world’s population lives in cities, biodiversity conservation in an urban area is a major global issue. Honeybee projects implemented in cities has increased its numbers recently, and they are thought to play a certain role for creating chances to experience nature and result to raising awareness of biodiversity. In this study, the purpose, contents of activity, and current status of domestic honeybee projects were researched to consider the most suitable environmental education program that enhances understanding of nature and enlightens biodiversity issues. The program was actually carried out in a honeybee project and the effect was examined by a consciousness survey that illustrates the change of ideas of local residents before and after the project. The survey revealed that the environmental education program resulted in change of impressions of the honeybee itself, enhanced the communication regarding nature, and raised the recognition of biodiversity. The 3 factors considered important for the realization of a successful and sustainable honeybee project were, the correct communication regarding safety issues, interactive activities such as observation of hive boxes, and creating chances to experience the value of ecological services such as the tasting of honey.