Abstract

Quantitative strategic planning matrix (QSPM) is an old and efficient method which is used for organizational strategic ranking. However, a new method of decision-making such as Fuzzy technique for order preference by similarity to ideal solution (TOPSIS) has attracted the attention of researchers and strategists. This is because of more reliance on the use of experts’ opinions and increase in the reliability of the results. With respect to this, this article attempts to submit a new combined approach of codifying and ranking strategies. In this article which was accomplished in Chooka Company in Iran as a case study, information was obtained with respect to analysis of effective internal and external factors on the analysis matrix of strengths, weaknesses, opportunities and threats points, and its causes of codifying organization strategies. Firstly, it prioritized using QSPM technique. In addition, strategies from pair-wise matrix with key indices, weighting, increasing reliability, the simultaneous qualitative and qualitative criteria and the selected strategies prioritized via Fuzzy TOPSIS method results proved that Fuzzy TOPSIS method has greater advantages than the QSPM technique. Therefore it is more suitable for organizational strategies.

Key words: Strategic planning, strengths and weaknesses and opportunities and threats (SWOT) matrix, quantitative strategic planning matrix (QSPM), Fuzzy technique for order preference by similarity to ideal solution (TOPSIS), analytic hierarchy process.